DEVELOP YOUR AUDIENCE

If a tree falls in the middle of an empty forest, does it make a sound? Excuse the cliche (and yes, I’m usually this corny), but this idiom perfectly details the struggles many businesses face when attempting to create content. It may be good—hell, even great content, but if it’s not marketed to the right people you’re going to have a lot of fallen trees that sound like white noise. Here’s how I can help you amplify:

• Content Consultation

• Content Audit

• Research

• Brand Identity Assessment

HUMANIZE YOUR BRAND

So, you’re creating blogs, videos, white pages—the works! But how are you coming across? Does your voice on social match your voice in emails? Are your YouTube videos engaging, but your blog posts fall flat? Your brand voice should be trustworthy, relatable to your audience, unique, but most importantly, cohesive. Let’s tackle:

• YouTube Strategy

• Develop Your Target Audience Persona

• Content Strategy

• Brand Strategy

DRIVE YOUR SUCCESS

The best part about content marketing? Using content you’ve already worked so hard to create, and leveraging it in as many ways as possible. Turn a previously recorded webinar into a blog post, or a series of how-to videos into a series of emails, or a case study into an e-book—the list goes on! Let’s not only amplify, but make sure the work you put in now will perform for years to come:

• Search Engine Optimization (SEO)

• Case Studies

• Copywriting, copy editing, and proofreading

• Traking KPIs to help you reach you goals