The Mayvenn blog. I created, wrote, and managed a team of four freelancers to produce content for our popular hair blog. Over 25% of traffic to Mayvenn went to the blog, and it garnered over $20k in monthly revenue from strictly organic traffic and a robust SEO strategy.
Hair care is crucial to hair extension longevity, but it’s often what customers skip out on doing regularly. Mayvenn was receiving a deluge of questions about how to take care of their virgin hair. In order to alleviate the stress on the customer care team, I conceptualized and wrote the copy for hair care guidebookss that were included with each order.
The Mayvenn Men series spanned for a few months as Mayvenn sought to build out their video strategy, while also developing a brand voice. Hair is serious business, and with this series I wanted to highlight the amount of effort it takes to style one’s hair or get it styled by a hairstylist. With the increasing amount of women who are now becoming experts at DIY’ing their hairstyles, it was only right that we brought men in to try and create common black hairstyles.
I leveraged this content through social posts, the Mayvenn blog, and YouTube. I also pitched this video to a few online publications where it ended up being syndicated by ESSENCE, Madame Noire, and Blavity.
For Breast Cancer Awareness month, Mayvenn wanted to not only highlight the everyday women who are living and still thriving despite the disease, but also bring attention to their wig line. We collaborated with influencer marketing agency, SHADE, to bring this empowering campaign to life. With the tagline,”The Beauty of Hope,” as my guide, we created a full campaign with gorgeous imagery and engaging content to help tell the stories of these survivors.
A common issue when it comes to buying hair is deciding between a temporary "human" look or an investment "virgin" look. For Mayvenn Hair's new product launch of Dyed Human Hair, I was asked to create an informative yet fun video that consumers could easily digest. I conceptualized, wrote, and directed this 5-minute piece.
