VIDEOS

What happens when a bunch of men attempt different common black hair styles on actual black women? This video for Mayvenn Hair went viral and reached over 950,000 views on YouTube in a little over 45 days. I came up with the concept, directed, and implemented the social media campaign to build awareness of Mayvenn's commitment to stylists and black hair. For more of the Mayvenn Men video series, click here.

A common issue when it comes to buying hair is deciding whether you want a temporary "human" look or an investment "virgin" look. For Mayvenn Hair's new product launch of Dyed Human Hair , I was tasked to create an informative yet fun video that consumers could easily digest. I conceptualized, wrote, and directed this 5-minute piece.

In collaboration with SHADE, this breast cancer campaign showcased that women with cancer don't have to lose hope in feeling beautiful. I authored the "Beauty of Hope" tagline, and wrote the script for the video. Yes, that's my voice in the background! You can learn more about the campaign here.

This was the first video I produced with Mayvenn. As makeup-wearing women know, beauty and hair go hand-in-hand. And for makeup-loving Black women, finding a lipstick shade that works with your skin tone is no small feat! I wanted to make a video that would help and showcase one of our EntrprenHER's, Ofunne Amaka, founder of Cocoa Swatches, businesses. She helped us pick out colors and we got it poppin'!

Who doesn't remember how flawless Angela Bassett's hair looked when she lit that car on fire without looking back in all her badass glory? We created this video in honor of her, and all the other dope black women who slayed back in the day.